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Know where demand is heading before it is reflected in the market

Uncover latent and emerging demand

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Reinvigorate brands and develop transformative products

Chart a new path to profitable growth

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Stop doing what consumers won’t pay for
Deploy resources against the highest profit and fastest growing demand
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Prioritize in-market activation against the same opportunities
Stop doing what consumers won’t pay for
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Embed demand insight framework into core data, tools and decision processes
Align management systems and reporting with new view of demand

Our Recent Works

Latest works from our team

HBR BLOG: The Forecasting Sweet Spot Between Micro and Macro

CMO.com: Headed for Disruption? A ‘SUPER’ Way to Tell.

HBR Print: Know Your Customers’ Job to be Done

UnCommon Sense: Breaking Out of the Cost Reduction Doom Loop

The Rise of The Superconsumer: An HBR LIVE Event

Breakthrough Innovation Report

The Millennial Mindset

Winning the Connected Consumer

Contact Details
222 W Adams, Suite 300,
Chicago, IL 60606-5058
Phone: 312.425.3600
800.250.3810

Who we are

About us in short


We are growth strategy experts. We help clients think and act differently about demand. We have a proven track record of creating opportunities for profitable growth across a range of categories.

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Celebrating 40 Years of Client Impact

The Cambridge Group is celebrating 40 years of client partnership, innovative thinking, and results. We are taking a moment to celebrate the impact we have had with individual clients and more broadly on the businesses/ industries in which we work.

The Cambridge Group’s 40th Anniversary Celebration Message from Gary Briggs

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The Cambridge Group’s 40th Anniversary Message from Jim Kilts

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, Continue reading The Cambridge Group’s 40th Anniversary Message from Jim Kilts

The Cambridge Group’s 40th Anniversary Message from Steve Hughes

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, Continue reading The Cambridge Group’s 40th Anniversary Message from Steve Hughes

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Regular contributors in Harvard Business Review, CMO.com, WSJ and many more publications, our thought leaders are consistently on the leading edge. Stay current with our best thinking. Join our network.

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