Jason Green


Taddy is a Principal and Leader of Strategic Innovation at The Cambridge Group. This team helps companies create regular, scalable innovation success, via practical consumer demand driven innovation processes and applications. As one of our leading innovation experts, Taddy works closely with client senior executives to improve innovation outcomes and drive growth.

Taddy Hall is a Jobs Theory pioneer and leading practitioner, as well as a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy. His articles on innovation have appeared in The Harvard Business Review (12/2005 and 1/2009), The Wall Street Journal, Ad Age, Huffington Post, Time Magazine, Business Insider, Chief Executive, and CMO Magazine. Taddy is also responsible for original research and thought leadership for the Nielsen Innovation Practice. He was the lead author on the 2012, 2013, 2014, 2015 and 2016 Nielsen Breakthrough Innovation Reports.

For more than 20 years, Taddy has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and Marketing Malpractice (HBR), as well as on numerous advisory and research projects. With Prof. Christensen, Taddy has co-authored a book on Jobs Theory and the science of innovation titled Competing Against Luck (HarperCollins) scheduled for release in October, 2016.

Taddy holds a Bachelor of Arts Degree from Yale University and an MBA from Harvard University. At Harvard Taddy worked as an Independent Researcher with Competitive Strategy authority, Professor Michael. E. Porter, to develop and implement strategies for competitive inner city economies.

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