Our Demand-Driven Approach

Whether you’re selling cookies or cars, your company will likely be challenged by certain economic realities. It’s not uncommon for supply to outpace demand.

Identify

Find and capitalize on demand.

Segment

Understand your consumer.

Optimize

Hone in on what matters.

Simplify

Make it actionable.

Execute

Make it work at retail.

What do you do when supply outpaces demand?

Find new demand. Or, create it.

This is where The Cambridge Group excels. The demand-driven approach allows companies to consistently enjoy their status as “Market Makers” and realize returns. For example, we:

  • Identified $2 billion in new demand for a major insurance company by creating a premium pricing policy.
  • Enhanced a large office company’s key product line so that it could command a 750% price premium.
  • Identified demand for a European packaged goods company that led to revenue growth of 56% and yielded a 4.9-percentage-point increase in market value share within eight months.

What do you do when supply outpaces demand?

Find new demand. Or, create it.

This is where The Cambridge Group excels. The demand-driven approach allows companies to consistently enjoy their status as “Market Makers” and realize returns. For example, we:

  • Identified $2 billion in new demand for a major insurance company by creating a premium pricing policy.
  • Enhanced a large office company’s key product line so that it could command a 750% price premium.
  • Identified demand for a European packaged goods company that led to revenue growth of 56% and yielded a 4.9-percentage-point increase in market value share within eight months.