What We Do

Find new demand. Or, create it.

This is where The Cambridge Group excels. The demand-driven approach allows companies to consistently enjoy their status as “Market Makers” and realize returns. For example, we:

  • Identified $2 billion in new demand for a major insurance company by creating a premium pricing policy.
  • Enhanced a large office company’s key product line so that it could command a 750% price premium.
  • Identified demand for a European packaged goods company that led to revenue growth of 56% and yielded a 4.9-percentage-point increase in market value share within eight months.

How We Do It

Find new demand. Or, create it.

This is where The Cambridge Group excels. The demand-driven approach allows companies to consistently enjoy their status as “Market Makers” and realize returns. For example, we:

  • Identified $2 billion in new demand for a major insurance company by creating a premium pricing policy.
  • Enhanced a large office company’s key product line so that it could command a 750% price premium.
  • Identified demand for a European packaged goods company that led to revenue growth of 56% and yielded a 4.9-percentage-point increase in market value share within eight months.

When to Expect Progression

Find new demand. Or, create it.

This is where The Cambridge Group excels. The demand-driven approach allows companies to consistently enjoy their status as “Market Makers” and realize returns. For example, we:

  • Identified $2 billion in new demand for a major insurance company by creating a premium pricing policy.
  • Enhanced a large office company’s key product line so that it could command a 750% price premium.
  • Identified demand for a European packaged goods company that led to revenue growth of 56% and yielded a 4.9-percentage-point increase in market value share within eight months.

Where to Apply

Find new demand. Or, create it.

This is where The Cambridge Group excels. The demand-driven approach allows companies to consistently enjoy their status as “Market Makers” and realize returns. For example, we:

  • Identified $2 billion in new demand for a major insurance company by creating a premium pricing policy.
  • Enhanced a large office company’s key product line so that it could command a 750% price premium.
  • Identified demand for a European packaged goods company that led to revenue growth of 56% and yielded a 4.9-percentage-point increase in market value share within eight months.

Where to Apply

Find new demand. Or, create it.

This is where The Cambridge Group excels. The demand-driven approach allows companies to consistently enjoy their status as “Market Makers” and realize returns. For example, we:

  • Identified $2 billion in new demand for a major insurance company by creating a premium pricing policy.
  • Enhanced a large office company’s key product line so that it could command a 750% price premium.
  • Identified demand for a European packaged goods company that led to revenue growth of 56% and yielded a 4.9-percentage-point increase in market value share within eight months.